I've discovered a very nice piece by Richard S. Tallent : Rules for Successful Consultants, to Summarize
Take care of business first. Never EVER lower your hourly rate. Never bid lump-sum on creative work. Always have face time in competitive bids. Don't be the proverbial barefoot cobbler's kids. Differentiate. Never send Office documents by email. Consider not charging for client meetings. Success = Version 2.0. Your employees are your clients, not just your consultants.Several of his points are not "accepted wisdom" , but well eough explained that I will have to consider them as worth trying. Read the whole piece to explore his ideas.
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