No more Advertising As Usual

Via The Doc Searls Weblog : Quit Envying The Dead

Get this straight: When the revolution is over, the only kind of advertising that survives will be the kind customers want. And when it comes, it will bear zero resemblance to the advertising we've known and hated for the last hundred years.
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How about equipping market demand by using RSS to notify suppliers of a customer's transient demand?

We could do that....