Advertisers Go Digital to Track Ads

Reuters.com is reporting that The top four U.S. broadcast networks -- CBS, ABC, NBC and Fox -- have signed on to comply with a new 12-character code for tracking all advertising, called Ad-ID.

Ad-ID's designers are the Association of National Advertisers and the American Association of Advertising Agencies, and gives advertisers a centralized Web-based system that helps assign unique codes to their Ad properties.

Via Tech Dirt who quite rightly points out the opportunities being missed to server the consumer rather the trying to serve up the consumer.

And then there is CentrSource