Did Apple’s M4 just “Sherlock” or “Osborne effect” the MacBook Pro M3?

The May 2024 iPad pro Apple event certainly was interesting. There was also a fair bit of “it’s not a table, it’s a computer” especially when used with a iPad Magic Keyboard.

It also introduced 2 new technologies that will be exciting to see in the MacBook line : OLED Displays with Ultra Retina XDR and the M4 chips.

The M4 chips look like more than decent bump on the M3 chips released just 6 months ago. In particular the leaked single thread benchmarks seem like a big improvement on even the the M3 architecture. Of course it will depend on improvement to the underlying Operating systems and applications. Another potential architectural question will be with the M4 Pro, Max, and Ultra chips is the mix of performance vs efficiency CPU cores, and the number of gpu and gpu cores.

The power efficiencies of the OLED Displays and the M4 should seen an improvement of how long a MacBook can run on a single charge.

Apple’s “Scary Fast” event on October 30, 2023, was Apple’s launch of the M3 MacBook Pro’s. And it was disappointing but a M4 MacBook Pro event may actually live up to that hype.

The big question is when will MacBook Pro with Pro/Max chips be release ? October 2024 or March 2025?

Would you buy a MacBook Pro before the M4 version is out? (barring something really bad happening to your existing day to day MacBook machine)

“Sherlock”ing is a term for (as pre Wikipedia :

The phenomenon of Apple releasing a feature that supplants or obviates third-party software is so well known that being Sherlocked has become an accepted term used within the Mac and iOS developer community.

The “Osborne effect” is a term for (as pre
Wikipedia :

a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company’s announcing a future product prematurely.

Did Apple just Sherlock (replace with a iPad) or cause a Osborne effect (wait to next year) for the MacBook Pro?

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